Access Bank launched its new brand on 1st April, 2019 with 400 branches proudly showcasing the new logo. The brand was first unveiled in front of an elegantly-clad invited audience at the Eko Hotel & Suites on the evening of 31st March, 2019. The crowd gathered to celebrate the unveiling of the Bank’s new identity following the successful merger between Access Bank and Diamond Bank.
The visual identity: Fusion (an occasion when two or more things join or are combined; the technique of joining atoms in a reaction that produces energy)
The new visual identity fuses together the best of Access Bank and Diamond Bank. It builds on the layers of meaning that were built into two iconic brands. Diamond Bank’s was youthful, vibrant and human. Access Banks’s was trusted, global and fast. Bringing them together to capture the strength created through the merger meant drawing from the essence of each logo but refreshing them to create a sense of energy and forward momentum. The diamond shape is fused into the three chevrons, which radiate in all directions to create layers around a core.