By Yemisi Ogunremi
Gamification is the process of incorporating game elements into non-gaming activities to trigger certain user behaviours. The game elements may include badges, levels, leaderboards, points, etc that motivates the user to take actions to achieve them.
When you earn points, receive rewards, overcome challenges, unlock new levels or see your name on the leaderboard — your brain releases dopamine that makes you feel good and motivates you to chase after more rewards. Which is why gamification is a powerful tool for learning and education.Gamification helps to drive more engagement and inspire the user to participate more often in a process, activity or content. A lot of people play games at work and home, with technology it has become easier. There are so many game apps. People are ready to sacrifice their sleep just to boost their points and new levels.
Games encourage learners to progress through the content, motivate action, and eventually influence behaviour. People experience a sense of accomplishment when they progress in the game. So when gaming elements are combined with education, it facilitates both fun and learning at the same time. A lot of companies gamify their processes for example.
- Google’s Travel Expense System helped reach almost 100% employee compliance for travel expenses. (Aon)
- SAP Streamwork integrated gamification for brainstorming and improved idea generation by 58%. (Freshservice)
- Spotify introduced a mobile game for its annual reviews. More than 90% of its workforce voluntarily participated. (Work)
- Domino’s Pizza’s gaming app Pizza Hero, which allows clients to create (design) their pizza, helped the company increase sales by 30%. (Forbes)
- Astra Zeneca’s gamified medicine training achieved a 97% agent participation, with a 99% completion rate. (Alittleb.it)
- Deloitte’s gamified training programs need only 50% less time to complete. They helped enhanced long-term employee engagement. (Gamification)
- McDonald created a till training game to train a large number of new employees on the new till system. The till game had 145,000 visits in year 1 and remains the most popular employee portal page McDonald’s have ever launched.
9ijakids has gamified training content for companies and schools. We have utilised gaming techniques to teach transform learning experience for a number of organizations. Gamification can applied to recruitment, onboarding, risk management/compliance checks, training and customer/employee engagement.
Gamified boring policies, processes and training manuals for increased user engagement, participation and productivity.
Looking for innovative ways to implement gamification in your organisation, we can help you. Feel free to contact us firstname.lastname@example.org or +234 810 285 2844
Photo Credit: iSpring